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Gloria Bui's avatar

Great analysis! I’m a Peloton fan and their strategy definitely resonates with what I love about the app!

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Ruthy Pierre's avatar

How exciting that a Peloton fan read the article 😂 Thank you for sharing your thoughts and validating my analysis. 😌

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Firm for the Culture's avatar

This was a brilliant read. As an intellectual property attorney for ambitious entrepreneurs of color, I can definitely see how the targeted service offerings and marketing campaigns can make a difference!

Also, I love your substack name, Insights to Impact. If you need a trademark, let me know :).

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Ruthy Pierre's avatar

Thank you so much! 😊 targeted offerings and marketing campaigns are often over looked but it can be the difference in customer experience, loyalty, and longevity.

Thank you 😌 I wanted a name that was clear but can grow with the brand as an extension of my business!

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Firm for the Culture's avatar

It’s a lovely name!

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